Is advertising’s future collaborative?

Publicis, the French advertising juggernaut, launched last summer a collaborative platform (Blogbang, still in public beta version for now), aiming to get into the online advertising market. The pitch: companies leave their ad specifications on the website, and members have to follow them to create an ad. Downstream, bloggers or website owners can choose [...]

Are you a addicted to music?

In this case, you can help me. I’m currently working on a project about musical videoclips and really need some feedback. Could you please fill in this very short survey?
I promise I can tell you more about this as soon as my own idea of it is crystal clear!
Thank you guys.

Be viral! A buzz marketing lesson by Apple

As I wrote in my previous post, I’m quite admirative of Apple’s marketers. The buzz paving the Iphone relase has no precedent in hi-tech landscape. You might know this fake TV ad broadcasted on Youtube, illustrating perfectly Apple’s Iphone launching strategy:

Note: the soundtrack is Young Folks by Peter, Bjorn & [...]

YouTube gate

As you may know, I am currently in Morocco for my internship in a publishing company.
While surfing on the web yesterday, I got amazed by the breakdown of Youtube servers. For the very first time since I know this site, not a single Youtube videoclip was working (neither embedded videos, nor those on YouTube website). [...]

Illegal downloading : a good deal for the entertainment industry?

I just posted an article on Tech IT Easy. Just take a tour and read it.

Start blogging on Tech IT Easy

Don’t worry, I don’t change my blog another time! A friend of mine, Jeremy Fain, invited me to post some articles on his blog Tech IT Easy. If you still don’t know this website, you should visit it urgently. Jeremy is passionated (be sure I don’t exagerate writing this) in everything related to the IT [...]

Internet is a challenge, not a threat !

“Imagine a world, one easily conceivable today, where governments, businesses, lobbyists, candidates, churches, and social movements deliver information directly to citizens on home computers. Journalism is momentarily abolished. Citizens tap into any information source they want on computer networks. They also send their own information and their own commentary; they are as easily disseminators as [...]

Did you say cheap ?

How to promote a niche TV channel with limited ressource ? Impossible to advertise on other TV channels, even nor on the radio : too expensive.
Then, rely on your target to convey your message. That’s the point of buzz marketing. By aiming at the right population, your message can be spread much faster than using [...]

Me? OK

Information business model is experimenting a true revolution since everyone is a potential information-provider and above all acts as an information provider. This increase in range of information sources, added to the popularization of main information chanels (pictures, video, audio, text) challenges traditionnal media companies. French newspapers are one the verge of bankruptcy and the music and cinema industries are deeply suffering from P2P. Most innovative companies can take up the challenge : The Financial Times makes money thanks to its online edition, Apple and its ITunes Music Store sold more than 1 billion tracks while settling its IPod as a standard of the market.