July 6, 2007...1:20 pm
Be viral! A buzz marketing lesson by Apple
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As I wrote in my previous post, I’m quite admirative of Apple’s marketers. The buzz paving the Iphone relase has no precedent in hi-tech landscape. You might know this fake TV ad broadcasted on Youtube, illustrating perfectly Apple’s Iphone launching strategy:
Note: the soundtrack is Young Folks by Peter, Bjorn & John
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October 13, 2007 at 9:27 am
[...] work. On top of that, the most creative ads I saw in the last few months were unofficial (see my previous post about IPhone). Most creative people are not in advertising agencies, they are part of the huge community which [...]
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